Don’t let the perfect be the enemy of the good

Don’t let the perfect be the enemy of the good

As a contractor I get to work with a lot of different companies – each with their own opinions and processes (or lack thereof). I have clients that have no QA in place (as they didn’t even know that it won’t look the same everywhere), to...
Contracting vs Freelancing

Contracting vs Freelancing

For some people the terms ‘contracting’ and ‘freelancing’ are interchangeable. For me I have a clear distinction between the two. I do both, but I prefer, and aim to get, freelance work. Here are my definitions of the two: Contracting Can...
Special Announcement

Special Announcement

I am planning on having a career addition, as opposed to a career change. Or a sideline if you like. At the beginning of the year I applied for a training course, and a couple of months back I was interviewed, references were taken and I was subsequently accepted....
Why I’m leaving Women of Email

Why I’m leaving Women of Email

This is the post I put on the Women of Email Facebook page today: Hey ladies, I think I’m going to have to leave this group, I don’t think it’s for me any more. I’d love to be a part of something that champions women in the industry, celebrates...
Why I go to the Litmus Email Design Conference

Why I go to the Litmus Email Design Conference

So, I’ve just been to my 3rd Litmus Email Design Conference. The big difference for this year though, was that as a Freelancer, I was paying for the ticket myself. At £780 (inc VAT) it’s not cheap, and bearing in mind this is the early bird cost, which I...
Why you want an Email Developer to build your emails

Why you want an Email Developer to build your emails

Email Development History Once upon a time, email was the black sheep of the marketing family. No one quite knew how to do it, or what was required; they just knew it had to be done. So it was generally palmed off to the Front End Developer (most likely the Junior...