Email Chic Geek
Email, with care

Blog: Email Geek

Email:PlainText !important;

As a developer, I have always hated doing plain text versions of email, cursing Blackberry users along the way. They were the annoying the little thing that I always forgot until the last minute.  I have used premailer.dialect.ca week in, week out for years – it takes...

Google: The hypocrite

A great article here by Blaise Lucey at Movable Ink talks about Google’s ‘Mobile Friendly Test’ for websites. The general message from Google is “go mobile or go home – or risk getting what we can only imagine is going to be a severe SEO pummeling”. However, this come...

Spot the Unsub link…

Received an email from @citysocializer, and wanted to unsubscribe. Scrolled to the bottom of the email, nothing. Scrolled back to the top to see if in header… nothing. Scrolled back to have another look at the bottom: Zoomed in a bit when something just caught my eye…...

2015: Things to watch for in Email

Responsive support: Android has reportedly pulled the native app on at least some handsets, leaving the Gmail Inbox as the default app. Unfortunately, like Gmail and the Gmail app, Inbox strips out the head of the email, including the media queries, so does not...

iPhone6 and Apple Watch – the effect on email

On Tuesday, Apple revealed the new iPhone 6, the iPhone 6+ and the Apple Watch (not iWatch, mind). I followed this launch, with one question on my mind “How does this affect how we do email?” In all honesty, it doesn’t affect it very much. Let’s start with the iPhone...

Titanium Buttons

We love Bulletproof buttons at my company. Love ‘em. However. When a client keeps changing the CTA text, and wants the buttons to fit the text (rather than having a uniform width with the text in the middle) it can get a bit tiresome, having to go back into Photoshop,...

They’re back!

They’re back! Pizza Express’ Mothers’ Day email. Images off, images on!

2014: Things to watch for in Email

Device Responsive Email:  This is still a big thing because not everyone’s doing it. But there’s no reason not to be doing it. Litmus reported in October 2013 that now 48% of all email opens are done on a mobile device – that’s basically half! 63% of people say they...

DMA Email Seminar

I went to a breakfast seminar the other day on customer engagement in email marketing. It wasn’t what I was expecting. For starters, there was a selection of bacon, sausage and egg sandwiches, instead of the usual day-old croissants… But the content of the...

“Don’t Tease!”

This was my response to a tweet by @philsi just now… He has spotted that maybe, just maybe, gmail has started accepting media queries, on desktop and on mobile app. I’m a little scared how excited I am by this. Rumour is that it’s patchy, but it’s progress! Please let...

Are email clients anti-email?

It damn well feels like it at times! From Microsoft making Outlook use Word to render emails, to Gmail stripping out CSS, through all the stylings that aren’t supported in one client or another – all the little nuances that end up with emails looking slightly...

Why Open rates tell you nothing. Except when they do.

I have a pet hate (I have more than one to be fair) of people quoting Open rates when it comes to email reporting. Open rates tell you nothing! They can have false positives as well as false negatives. ‘Opens’ are triggered when either the email’s images are...

Going back to the start

So, thrilled to be back actually coding emails rather than copying and pasting, churning out what can only be described as spam. And coding Device Responsive email at that, happy days. So yesterday, I was struggling over a small bit of code; for the desktop version...

Today I got sworn at, on Twitter

Today I got sworn at, on Twitter, by the Technology Editor of The Guardian  for defending the assumption that all email marketers are spammers! These tweets have since been...

Back Pedaling

I’ve had 3 months having a go at working at client-side, instead of agency. It wasn’t for me - although, to be fair it’s hard to tell if it was client-side in general, or just that particular client (I have my suspicions…) So am back at an agency, and I already feel...

Famous!

ExactTarget decided to use a pic where I look like I’m asleep to promote Connections EMEA 2013

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